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the application of art and communication skills to
the needs of business and industry, including
- creating visual identities for products or companies
- information design
- signage
- visually enhancing messages
graphic design encompasses many types of visual applications
- 2 dimensional surfaces (posters, magazines, books, web pages)
- 3 dimensional structures (packages, signage, exhibitions)
- 4 dimensional media (film, video, computer animation)
graphic design is a process
involving the definition and solution of problems
- the arrangement of parts into a coherent whole
- designs are created by manipulation and arrangement of physical elements in space
- designs combine distinctive visual arrangement with appropriate message
- words, pictures and other graphic elements arranged into unified composition
the formal elements, building blocks or vocabulary
of design
- line (type, direction, quality) - examples one and two
- shape (closed form) - examples one and two
- type (typeface, style, size) - examples one and two
- color (hue, lightness, saturation) - examples one and two and three
- texture (tactile, visual) - examples one and two
the rules or methods for organizing the design elements
- balance (distribution of weight, symmetry, asymmetry) - examples one and two
- hierarchy (emphasis, relative importance, focal point) - examples one and two
- rhythm (repetition, pattern, movement) - examples one and two and three
- unity (organization of parts to form an integrated whole, gestalt) - examples one and two and three and four
graphic designs involves both creative and practical
considerations
- format
- proportion
- grid - examples diagram and basic grid and rule of thirds
good graphic design is concept driven, a good design
begins with a strong idea
- concept
- elements
- principles
- layout
of graphic design projects
- album covers and their artistic influences